0 comments on “Accelerating and Scaling Customer Success in SaaS”

Accelerating and Scaling Customer Success in SaaS

In my latest blog, published on Vanilla Forums, I talk about how your customers are the key avenue for growth. How do you scale from one to many? You can learn more about the voice-of-customer and how to leverage customer…

0 comments on “Do you have a Content Marketing Strategy?”

Do you have a Content Marketing Strategy?

Content Marketing Ideas For Incredible Customer Experiences Emilia D'Anzica – July 31, 2018 After years of building customer success teams and programs, it seemed natural to take on my next challenge - build a global customer advocacy strategy. After all, who better…

0 comments on “Driving Product Advocacy: Customer Engagement [Presentation]”

Driving Product Advocacy: Customer Engagement [Presentation]

I recently spoke at the CS Summit 2018 in Toronto, Canada. Many companies build customer success processes but fail to leverage the voice of the customer to expand the brand penetration across current customers and prospects. In this presentation, I…

1 comment on “3 Customer Advocacy Strategies you can Implement Today”

3 Customer Advocacy Strategies you can Implement Today

Customer advocacy, listening, engagement, and experience (CX) are hot topics in 2018. These terms were surely overused last year but they highlight a heightened awareness of the Customer Voice. It’s clear that brand affinity is increasing in power especially as competition heats up…