Accelerating and Scaling Customer Success in SaaS

In my latest blog, published on Vanilla Forums, I talk about how your customers are the key avenue for growth. How do you scale from one to many? You can learn more about the voice-of-customer and how to leverage customer communities to build stronger customer relationships, increase revenue and convert prospects. You can read the … More Accelerating and Scaling Customer Success in SaaS

Do you have a Content Marketing Strategy?

Content Marketing Ideas For Incredible Customer Experiences Emilia D’Anzica – July 31, 2018 After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. After all, who better understands customers than someone who has been working with customers from the moment they are … More Do you have a Content Marketing Strategy?

Driving Product Advocacy: Customer Engagement [Presentation]

I recently spoke at the CS Summit 2018 in Toronto, Canada. Many companies build customer success processes but fail to leverage the voice of the customer to expand the brand penetration across current customers and prospects. In this presentation, I give away secrets to building a strategic customer marketing program, that essentially, drives new business … More Driving Product Advocacy: Customer Engagement [Presentation]

3 Customer Advocacy Strategies you can Implement Today

Customer advocacy, listening, engagement, and experience (CX) are hot topics in 2018. These terms were surely overused last year but they highlight a heightened awareness of the Customer Voice. It’s clear that brand affinity is increasing in power especially as competition heats up in many product and service categories. Do you have your  Customer Advocacy plan in place? … More 3 Customer Advocacy Strategies you can Implement Today