When Kayako asked me to blog about content marketing I focused on two key goals:

The customer at the center: What do they read, what do they want, how can we help them?

What technology do they use? Give them the content in technology they already use on a daily basis to get their jobs done.

“What content are your customers asking for when they come to your website or when they are talking speaking with your customer success and support teams? Are you capturing this data? If so, how are you acting on it? If not, what’s holding you back from these powerful opportunities to engage with your customers?”

The original post can be read here.

Kayako

If you need someone to supercharge your customer engagement programs, contact me today to get started with a free consultation. CGAAdvisors@gmail.com.

 

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